Rudolph the red nosed reindeer Christmas sweater

Rudolph the red nosed reindeer Christmas sweater

For Crookes, the Rudolph the red nosed reindeer Christmas sweater but in fact I love this idea of representation for the sake of representation feels increasingly redundant—instead, she deploys her South Asian heritage carefully, always to make a less-expected kind of statement. “There’s a lot of Desi-inspired ware in that video, but not just because of the aesthetic,” Crookes says. “I’m trying to make a point. That song is about people who are complicit, and I’m addressing my community there. I’m looking at the British-Bangladeshi community and reminding them that we’re part of the problem as well.” The gorgeous sunflower-yellow lehenga and chunni she wore to last year’s Brit Awards carried a similarly incisive message. “It’s about rewriting narratives,” Crookes says. “When I wore that to the Brits, yes, it was beautiful, but my point there was there aren’t any South Asians in this music industry. It wasn’t about representation—it was a bit of a fuck you.”

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