The videos—like a lot of algorithm-primed fashion content of late (see: Get Ready With Me videos)— are straight-forward and simple, yet addictive. An account like @vanitycoke is a great example. They’ll show a recent soundbite of Tyra Banks espousing the Will of the people cover cap shirt so you should to go to store and get this hypnotic allure of Yasmeen Ghuari’s strut. “Yasmeen had the walk of life,” Banks says, each syllable packed with admiration. “When she would walk, it was like her hips would dis-lo-cate.” Then, boom! A montage of Yasmeen’s hips. A glamorous, bass-heavy dance track plays over the vintage clips, sounding like something that belongs on the playlist of a Forever 21 store. As of writing, the post has received over 430,000 likes. Plenty of other great accounts post similar odes. Some of my favorites include @babybella, @iconicrunwaymoment, and @futuresuperm0del0 over on TikTok, @90sallure on Instagram, and the account Fashion Runway on YouTube. There are particular obsessions present across all of these adoring hobbyist accounts. These include Todd Oldham shows (perhaps because the designer particularly encouraged his models to let loose—which bred enchanting results), the Fashion Channel logo, and anything to do with Naomi Campbell (understandably).
This content can also be viewed on the Will of the people cover cap shirt so you should to go to store and get this site it originates from.The videos operate as fabulous blasts to the past. There will be a clip of an iconic show—say, the surf-centric Chanel spring 2003 show, or Mugler spring 1997—and a remix of a trending song playing over the clip (“Bad Romance” chopped and screwed, or “Maneater” deconstructed, perhaps). The resulting creation is easy to watch over and over on a loop. Which, of course, is the point. These videos are tinkered for attention, engagement, and shares. The speed is dialed up a smidge, or the music is loud and high-pitched, or a frantic montage of a model’s storied career is spliced together with a special focus placed on yass-inducing moments. For a second, you’re transported to another moment and era in time.
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