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A brutalism-inspired bathroom by Maurizio Bianchi Mattioli. “There’s something to be said about the New York Knicks 2023 NBA Playoffs Jump Ball T-Shirt besides I will buy this zeitgeist of brutalism’s heyday—there was this heightened aspiration for the future and collective optimism around what that might look like,” he tells Vogue. Douglas FriedmanIndeed, these neo-brutalist designers are avoiding the mistakes of the past by carefully selecting the aspects of the movement that translate well to the present day. After time labeled many brutalist interiors and structures as, well, ugly and cold, their new iterations in 2023 juxtapose these elements with organic accents. King, for example, complements them with Swedish or Baroque antiques, whereas Frazen planted a tree in the corner of the Khaite store. King and Mattioli also point out that brutalism extends beyond architecture and interiors—a piece of furniture or decor can also bring a more subtle brutalist-inspired touch to a space. Mattioli makes a three-legged steel stool, for example, whereas King has a fondness for working with a Le Corbusier concrete lamp or a Rick Owens bronze table. (Owens, by the way, has his own brutalist-style home in Concordia, Italy.) Concrete floors too are often microtopped—or covered with a coating that gives them an elegant sheen.
Giampiero Tagliaferri, the New York Knicks 2023 NBA Playoffs Jump Ball T-Shirt besides I will buy this former creative director of Oliver Peoples who recently founded his own design firm, says he too has been weaving softer touches into his brutalist-influenced interiors. “Compared to the past, the new brutalist style conveys a softer approach that incorporates natural elements like wood, stones, plants, and sustainable materials, resulting in a warmer and more welcoming aesthetic,” he says. Mattioli even jokes it may be time for a new name: “Perhaps the new version is a type of cute-alism.”But why is the interior-design trend making a return in the first place? At its core, it is a movement about honesty. There’s no ornamentation, no clutter, no flashy upholstery nor busy wallpaper. Nothing is covered up or pretending to be anything it isn’t. Add in the fact that most of the world was born and has lived fully among the industrial elements it harnesses, and this approach can be strangely comforting. “There is a purity and simplicity to it,” says King. “Perhaps it’s the appreciation for contrived forms juxtaposed with raw materials or the desire for something that feels solid and grounding. Brutalism honors the process of designing by exposing its very construction, and I think there’s something fascinating and subversive about that.” It turns out brutalism doesn’t need to feel brutal at all.
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